We decided to prompt this audience segment to #LookGoodDoingIt with a Rubensteins Style Session. The target consumer would make an appointment for a session, come in for some old-school service and leave with a new-and-improved look — or, at the very least, leave with his measurements in hand and a better idea of what looks best on him. The campaign needed to be taut, running on social media and digital ads within a short timeframe. It’s underway as we speak, so stop in for your own Style Session and let us know what you think. We’ll accept selfies of your new outfit as proof of concept.